Burberry’s new website, Art of the Trench, is a beautiful example of embracing the company’s past with the present. The main page is a social photo album, with about 98% of the images provided from The Sartorialist Scott Schuman. While I love Schuman’s work the use of his work on this site doesn’t impress me all that much. What I like about is that it people add their own photos and add to the collection while people vote and share their favorite looks.

The feature I’m really found of though is the interactive history of the trench coat throughout the decades. It’s easy to miss, but if you look at the bottom of the page you will see a link that says “Story of the Trench.” From there you’ll be able to look at Burberry’s collections from the 1910′s to modern day.

The Art of the Trench by Burberry